Mbithi Masya is a director of films and commercials. His first feature film, Kati Kati, produced by the award-winning German director Tom Tykwer, has received several global awards, including the International Federation of Film Critics (FIPRESCI) award in the Discovery Programme at the 2016 Toronto International Film Festival (TIFF). FIPRESCI described his work as 'an exciting and unique new voice in cinema'. 

Kati Kati also went on to win the New Voices/New Visions Award Special Mention at the Palm Springs International Festival, the Filmpris at the 19th CinemAfrica Film Festival in Stockholm, the Emerging Filmmaker Award at the 2017 Minneapolis St Paul International Film Festival, and the Best East African Film award at the 2017 Africa Movie Viewers Choice Awards.

His latest work, a short film titled BABA, also had its world premiere at the 2022 Toronto International Film Festival. The film was awarded the Baobab Prize for Best Short Film at the Film Africa Festival in London.

Mbithi has also directed award-winning commercials for some of the continent’s most prominent brands, including Equity Bank, Betika, Safaricom, Barclays, Coca-Cola, Oracle Kenya, Google Kenya and Airtel.

As an artist, Mbithi is a part of the highly acclaimed experimental art collective JUST A BAND. Their work has included several video art installations with the collective, including KUDISHNYAO!, hosted at the Rush Gallery in New York in 2012. His direction of music videos has earned him recognition from local and international press such as the New York Times, Fader, Huffington Post and Okay Africa, as well as being highlighted by Google during the launch of YouTube Kenya.